The story behind this Dennison ALD
Dennison has a rich industrial heritage dating back to 1874. Founded by Aaron Lufkin Dennison, the company made a name for itself by designing cases for numerous watch manufacturers during the last century. The ALD model pays homage to this heritage by drawing on the geometry of the cushion-shaped watches that were so popular during the 1920s. This contemporary creation revives the brand’s signature visual style whilst adopting a minimalist approach to the dial. The initials of its historic founder adorn the case back to mark this continuity between the past and the present.
Case, movement and strap of this ALD
The polished stainless steel case measures 37 mm in diameter. Its cushion shape softens the geometric lines and offers a balanced presence on the wrist. The smooth bezel frames a sapphire crystal protecting a midnight blue aventurine glass dial. This mineral surface features copper-coloured micro-inclusions that catch the light. The decision to omit hour markers and numerals allows the material to express itself fully. Two rhodium-plated metal hands sweep across the dial: an asymmetrical spear-shaped hand for the hours and a tapered hand for the minutes. The solid, screw-down case back houses a Swiss Ronda 1062 calibre quartz movement, ensuring reliable accuracy for everyday wear. The watch comes with a midnight blue leather strap fitted with a classic pin buckle.
Why this Dennison watch
This design stands out for its minimalist approach. The contrast between the shine of the steel and the mineral dial gives it a distinct visual identity. On the second-hand market, this piece represents an opportunity to acquire a timepiece with a unique design. Its dial makes it suitable for both formal and more casual outfits. This piece embodies a thoughtful approach to independent watchmaking.
Contents and condition
This watch is supplied in a The Swiss Collector box. The manufacturer’s original documents and box are not included. The watch is in very good overall condition, with a polished case and a sapphire crystal showing no apparent flaws. The original strap shows signs of wear on the outer surface. The movement has been checked to ensure it is in good working order.
Warranty and delivery
The Swiss Collector guarantees the authenticity of this piece. We provide a 24-month technical warranty on this model. We accept returns within 10 days in accordance with our terms and conditions. As Switzerland’s leading second-hand retailer, backed by the largest network of shops, we offer online booking for a fitting and in-store collection, or fully secure international delivery.
* Good condition – Watch has been previously worn. Some signs of wear (micro-scratches, wear marks, etc.). Fully functional and tested by our partner watchmakers.
