Founded in New York on 18 September 1837 by Charles Lewis Tiffany and John B. Young, Tiffany & Co. is one of the most recognised jewellery houses in the world. From the very beginning, the house set itself apart by an uncompromising approach : fixed prices, rigorous selection and impeccable aesthetics. Tiffany Blue (a colour registered under Pantone code 1837 in honour of the founding year) has become one of the most recognisable visual codes in the history of luxury. In 1886, the house invented the modern engagement ring with the Tiffany Setting, a six-prong solitaire that elevates the diamond to capture the light. Acquired by the LVMH group in January 2021 for USD 15.8 billion, Tiffany & Co. remains a global cultural icon. At The Swiss Collector, our pre-owned Tiffany & Co. selection is constantly evolving, with every piece being unique.

The Founding and the "King of Diamonds" (1837–1900)

Charles Lewis Tiffany and John B. Young opened their first shop at 259 Broadway in New York with USD 1,000. The store initially sold stationery and fancy goods. Tiffany quickly grasped the potential of precious stones and steered the house toward jewellery. In 1867, Tiffany won the Grand Prix for Silverware at the Universal Exhibition in Paris : the first American company to be honoured by a foreign jury. In 1878, the house acquired the Tiffany Diamond, a 128.54-carat yellow diamond cut from a 287-carat rough stone : one of the largest and finest yellow diamonds in the world. In 1887, the house purchased a portion of the French Crown Jewels. Charles Lewis Tiffany became known as "The King of Diamonds." He was also the first American jeweller to adopt the 925/1000 silver standard, which later became the US national standard.

Iconic Designers and Cultural Consecration (1900–1990)

In 1940, the flagship moved to its permanent address : the corner of 57th Street and Fifth Avenue in New York. In 1956, Jean Schlumberger joined Tiffany and revolutionised high jewellery with naturalist creations inspired by flowers, birds and insects : worn by Jackie Kennedy, Elizabeth Taylor and Greta Garbo. In 1961, the film Breakfast at Tiffany's with Audrey Hepburn permanently anchored the house in global pop culture. In 1974, Elsa Peretti joined Tiffany and created sculptural jewels inspired by the human body and nature : Open Heart, Bean, Diamonds by the Yard and Wave. In 1980, Paloma Picasso (daughter of the painter) brought an artistic and colourful dimension with her Graffiti and Olive Leaf collections.

The LVMH Revival and the Contemporary Era (2014–Today)

In 2014, the Tiffany T collection was launched : geometric lines built around the letter T, in 18k gold and diamonds. It became an immediate worldwide success and the house's most emblematic collection in decades. In 2017, the HardWear collection drew inspiration from New York chain links. In 2021, after a turbulent LVMH acquisition, Alexandre Arnault took charge of the brand's creative renewal. In 2023, the Fifth Avenue flagship reopened after a complete renovation by Peter Marino : named The Landmark, it became a cultural centre across 10 floors featuring works by Daniel Arsham, Jenny Holzer and Rashid Johnson. That same year, Beyoncé and Jay-Z starred in the About Love campaign, with Beyoncé wearing the Tiffany Diamond.