Being invited by Forbes is more than an honor. It’s a unique opportunity to spotlight a profession, a vision, and a strong belief: that second-hand deserves a central place in the world of fine watchmaking and high jewelry.
The Swiss Collector team had the privilege of sharing its story, values, and commitment in an exclusive interview published on the Forbes France website.
This feature represents a tremendous source of collective pride. For over twenty years, we’ve been working with passion to bring new life to exceptional watches and jewelry, and also to acquire and resell accessories, handbags, apparel, and other luxury items, while promoting a more responsible model at the right price.
Being recognized today by an international media outlet such as Forbes confirms that our ethical and sustainable approach to second-hand luxury resonates far beyond Swiss borders.
Luxury second-hand hasn’t always been a given. Yet it’s been at the heart of our business since day one. We’ve always believed that a precious item does not lose its value over time, it gains value.
Being able to express that vision on such a prestigious platform is a true privilege. The first Swiss Collector boutique opened in Nyon in 2004. In just a few years, the network expanded across the country. From the heart of Geneva to Zurich via Lausanne, the brand is now present in all of Switzerland’s major cities, making it easy to find us.
It’s also a chance to remind the world that luxury can go hand-in-hand with transparency, traceability, and respect, both for the materials and the artisans who shape them. When it comes to second-hand items, authenticity is key. That’s why we pay close attention to traceability, provide strong guarantees, and ensure that our expertise and the know-how of our teams offer a new life to every item, pieces with a story to tell and a bright future ahead.
Beyond recognition, this interview was a moment of connection. Romuald Abela, our founder, was able to express what has driven our consignment house from the beginning: passion, trust, and a desire to build a fairer form of luxury.
Behind every watch, every jewel, every luxury item, lies a story, craftsmanship, and a commitment.
Being featured in Forbes is not the finish line, it’s a milestone. It encourages us to go even further in promoting circular commerce, to keep innovating in our services, and to continue expanding, in Switzerland and beyond.
Thanks to our platform, we offer a wide online selection of luxury items. From iconic Hermès Birkin bags to standout pieces from Louis Vuitton and Gucci, to Rolex and Audemars Piguet watches or elegant Cartier and Chopard jewelry in excellent condition, everything is immediately available.
You can also sell through our online platform by submitting your items. Our team will get back to you with an offer within 48 hours, a great way to refresh your wardrobe and accessories in an ethical way.
We warmly thank Forbes for this opportunity and everyone who brings this adventure to life each and every day.
To read the full interview, visit Forbes France: Read the article on Forbes website.
